The clothing industry is one of the industries that pose great challenges to technological change. RFID technology has modernized all aspects of the textile and apparel industry. From manufacturing to distribution and retail, RFID tags have completely changed the clothing tags.
The benefits of implementing RFID solutions to the apparel industry include:
1, Improve inventory accuracy. Inventory management is one of the most common functions of RFID tags. With the help of RFID technology, inventory creation, update and control become faster, more accurate and more efficient. In addition to triggering related events and instant events related to product exits or entrances, the RFID system also avoids manual data input errors.
2, Replenish products faster, increase sales and control purchases. Real-time inventory updates can avoid inventory damage. This control of inventory increases sales and therefore increases revenue, because it prevents the lack of customers’ favorite products on the shelves, and also prevents excessive accumulation of products, thereby reducing expenditure.
3, Avoid counterfeiting, product loss and Anti-theft. RFID Clothing tags attached to clothes and accessories allow them to be traced from the factory to the final consumer. In addition, since the App allows customers to scan RFID labels and obtain the information stored in the brand, customers can verify the authenticity of the purchased products. Due to the advantages of RFID, the chain of custody of the product is more secure and effective because it can prevent theft and loss. When a product has an RFID tag, the system will follow it and trigger an event, warning that it may exit from the controlled area. The continuous update of the item route makes the system know the location of the item.
4, Provide customers with personalized services. By analyzing the information of the RFID tags of the products purchased by customers, it is possible to better understand their customers’ tastes and needs (colors, sizes, product types, sku, and accessories, etc.). Therefore, we can provide more suitable customized quotations according to customers’ preferences and needs.
More and more branded clothing companies have adopted RFID technology and have achieved significant benefits. Such as Zara, H&M, Decathlon, Burberry, Inditex, JC Penny, Marks & Spencer, Height Group and so on. Let’s take H&M and Decathlon as examples to see the application of RFID technology in clothing industry.
H&M is a fast-fashion retail industry giant, but when it first entered the market, due to fierce competition among clothing brands and lack of market control, its unsold inventory had grown to 7% by 2017, valued at more than 4 billion US dollars. H&M’s senior managers changed their direction in time and began to focus many of their technologies on the mechanization of distribution centers, information analysis and RFID clothing labels. The purpose is to enable employees to constantly find the problem and how to solve the problem faster, including insufficient inventory. Or oversupply. RFID can help provide critical data, and data can help improve sales and better attract customers.
Decathlon is one of the most important retailers in the world, specializing in sportswear, shoes and other goods. This French organization consistently sells more than 600 million personal items worldwide. They have thousands of stores in Europe, Africa, South America and Asia. The main goal of Decathlon is to ensure that the product is available in the store if the customer is willing to buy it. Decathlon does not want to disappoint any customers. In short, they don’t want to lose sales. Therefore, they used RFID technology. The use of RFID technology can also promote a quick checkout experience, coupled with improved item accessibility, making them choose the strategic choice of communicating RFID solutions. Therefore, Decathlon has integrated RFID solutions in its supply chain and has never disappointed their customers.
These apparel retailers have incorporated innovative traceability practices into their operations with the help of RFID, using advanced RFID solutions to enable them to integrate technology to enhance the value of their supply chain and enable them to adapt to growing product consumption channels such as the Internet and retail stores.
HUAYUAN is a professional RFID tag manufacturer, and is the key partner of AVERY DENNISON in Asia. It has a monthly production capacity of millions of RFID tags. The main market is in Europe (centered in Germany), covering America, Asia and Europe, etc. area. We are a supplier of clothing RFID tags for many internationally renowned brands, and have won the trust of customers with high-quality tags and perfect services. If you are interested in apparel RFID tags, please email the sales team of HUAYUAN for more help.