Why need RFID technology in beauty retail industry

Why need RFID technology in beauty retail industry

The beauty retail industry also encounters various problems. For example, beauty products are commonly stolen products in the retail industry. Some customers do not properly locate the products after trial. How to facilitate the shopping experience of customers and provide offline purchases online. At the same time, it manages the sales of online and offline platforms, allowing beauty retailers to place higher requirements on the accuracy of inventory management.

What are the advantages of RFID tags? Many beauty products are liquid, or use metal materials for packaging decoration, which will make UHF RFID tags to be read difficult, and need to control the position of each RFID tag. RFID UHF tags are different from QR codes. UHF RFID tags do not need one-to-one scanning. Tens of thousands of items in a beauty stores can all be “read”.

Beauty retailers usually maintain high inventory, RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain.

In addition, the beauty market has a large number of counterfeit and gray markets. RFID tags can mark products at the source of supply, protect the brand, prevent products from flowing to unauthorized sales channels, and provide anti-counterfeit authentication of individual products.

Benefits of RFID technology in beauty retail industry
●Inventory accuracy
●Reduced property damage
●Ensure interaction between brands and consumers
●Fast reading accurate inventory

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